Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang

Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang

From Demand Gen Confidential by Logan Rivenes

May 14, 2025 · 58 min

About this episode

Connie Wang discusses how to identify important marketing metrics and avoid common pitfalls in measurement strategy.

Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence. This episode is a must-listen for marketers who want to sharpen their measurement skills and make data actually useful. 00:00 – Welcome to the Data Deep Dive 11:56 – Pitfall #1: How to identify signal vs. noise in your metrics 38:05 – Pitfall #2: You’re not thinking hard enough about your metrics 47:07 – Pitfall #3: Choosing quantity over quality 49:22 – Advice: Start with decisions you will make 56:00 – Conclusion: Keep It Simple, Stay Curious 🔗 Connect with Connie on LinkedIn Subscribe for more episodes where we break down real marketing strategies with real practitioners.

People in this episode

Guest: Connie Wang

Topics covered

  • marketing metrics
  • data analysis
  • measurement strategy

Keywords

  • analytics
  • decision making
  • data-driven marketing

Mentioned in this episode

Books & works: Rethinking Marketing Metrics:, the Data Deep Dive

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