Marketing Over Coffee: How to Blend Creativity and Tech Like a Pro
From Digital Coffee: Marketing Brew by Brett Deister
September 24, 2025 · 28 min · Episode 87
About this episode
In this episode, Brett Deister interviews Brandi Starr about innovative strategies for enhancing B2B marketing effectiveness through creativity and technology.
Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game. Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into: Uncovering Hidden Opportunities in the B2B Landscape Learn how to identify and exploit gaps in your marketing funnel, especially in that crucial middle stage between initial interest and sales-ready leads. Brandi reveals: Why focusing solely on top-of-funnel activities isn't enough The importance of nurturing leads beyond just a few emails How even small improvements in conversion rates can yield significant results Strategies for Engaging the Entire Buying Committee Discover tactics for reaching all stakeholders involved in B2B purchasing decisions, including: Targeting often-overlooked members like IT professionals and CFOs Leveraging ad targeting and SDR outreach to expand your reach Personalizing your approach based on each stakeholder's role and concerns The AI Revolution in B2B…
People in this episode
Host: Brett Deister
Guest: Brandi Starr
Topics covered
- B2B marketing
- customer journeys
- marketing automation
- conversion rates
- AI in marketing
- stakeholder engagement
Keywords
- B2B marketing
- marketing automation
- customer journeys
- conversion rates
- AI in marketing
- stakeholder engagement
- lead nurturing
Mentioned in this episode
Organizations: Tegrita
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