
Episode 157: Hearst Network's approach to building change agility with purpose
From Digital Workplace Impact by Digital Workplace Group
October 8, 2025 · 42 min
About this episode
Dean Possenniskie discusses Hearst Network's transformation and the importance of values, purpose, and adaptability in a changing marketplace.
In recent years, Hearst Networks has transformed from a more traditional background into a diversified media company, leading in the genres of history and true crime. For this Digital Workplace Impact episode, Dean Possenniskie, Hearst Network’s Managing Director EMEA, joins Nancy Goebel to discuss the company’s change journey. Dean sets out the importance of values, purpose and adaptability in a world of changing marketplaces and new opportunities presented by AI. And if clarity is the new social currency of enterprises, then culture, leadership and purpose become even more important in helping colleagues to navigate today’s world. This great conversation uncovers more about the company's commitment to storytelling and employee engagement. Together, Nancy and Dean examine the integration of AI in all aspects of the business including the employee experience – and Dean is encouraging that with AI you really can win and learn. Like many organizations, Hearst is managing the new dichotomy that AI is ever more present and yet the hunger for in-person collaboration is still very real. So, for a story of change, growth and impact involving great…
People in this episode
Host: Nancy Goebel
Guest: Dean Possenniskie
Topics covered
- change agility
- media transformation
- AI integration
- employee engagement
- storytelling
Keywords
- Hearst Networks
- true crime
- history
- leadership
- culture
Mentioned in this episode
Products: AI
Books & works: Digital Workplace Impact
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