Editing Your Business With Intention — with Lauren Flowerday
From Do Less Marketing by Brittany Downey
November 3, 2025 · 31 min · Episode 17
About this episode
Lauren Flowerday discusses building a sustainable business and finding her niche in literary marketing for authors.
For Lauren Flowerday, success isn’t about scaling faster. It’s about building a business that adds to who she is and what she wants to do in the world. Lauren is founder of Flowerday & Co., where she does literary marketing for ambitious authors. In this episode, Lauren shares how she went from social media freelancer to personal branding strategist for authors. She shares what it looked like to find her niche by researching and listening to her ideal audience. Lauren also opens up about imposter syndrome, slow growth, and why she’d rather build something sustainable than chase every platform. I was inspired by how she is truly designing her life. If you’ve ever felt stretched thin by your own big ideas, this episode is a great reminder. Your business — like a great story — gets better when you edit with intention. Lauren’s Links:Website: https://flowerday.co/ Instagram: https://www.instagram.com/flowerday.co/ LinkedIn: https://www.linkedin.com/in/laurenflowerday Substack: https://flowerdayco.substack.com/ Threads: https://www.threads.com/@laurenflowerday —Brittany’s Website: https://downeystrategy.com/ Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/
People in this episode
Guest: Lauren Flowerday
Topics covered
- business
- personal branding
- imposter syndrome
- sustainable growth
Keywords
- editing with intention
- social media freelancer
- niche research
- audience listening
Mentioned in this episode
Products: Flowerday & Co.
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