Owning What Makes You Different (and Building Around It) — with Branden Lower
From Do Less Marketing by Brittany Downey
March 2, 2026 · 43 min · Episode 23
About this episode
Branden Lower discusses the importance of embracing individuality in business and how it can lead to better decision-making and customer relationships.
What happens when you stop trying to fit the mold of your industry and start building around what you're actually good at? Branden Lower is the founder of Build Design Studio. He started Build after realizing most businesses get a great logo and brand guidelines — and then have no idea what to do with them. Branden opens up about the fictional narratives he told himself early on and what shifted when he stopped trying to blend in. We dig into how knowing who you are opens the door to clearer decisions, and why he's chosen relationships and customer service over cold outreach and paid ads. If you've been carrying pressure to market the "right" way, this one's a reminder that your difference might be your greatest advantage. Build's Website: https://www.builddesignstudio.com/ Build's Instagram: https://www.instagram.com/builddesignstudio/ Branden's LinkedIn: https://www.linkedin.com/in/branden-lower/ Brittany's Website: https://downeystrategy.com/ Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/
People in this episode
Guest: Branden Lower
Topics covered
- branding
- business strategy
- customer service
- marketing
Keywords
- Build Design Studio
- logo
- brand guidelines
- cold outreach
- paid ads
Mentioned in this episode
Products: Build Design Studio
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