I Lost 90% of My Sales Overnight… Here’s What I Did Next

About this episode

Josh Hadley discusses overcoming a 90% sales drop in his business due to the COVID-19 pandemic and shares key lessons learned.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how the COVID-19 pandemic caused a devastating 90% overnight sales drop in his Amazon party supplies business — just as he'd bought his dream home and left his corporate job. Facing financial pressure with no safety net, Josh pivoted boldly, launching educational homeschooling posters that quickly became bestsellers. He shares three key lessons: focus on what's already working before diversifying, build a cohesive brand, and take calculated big risks. Josh also emphasizes saving profits for emergencies, illustrating how resilience and adaptability helped him scale to over $20 million annually. Links and Mentions: Tools and Websites " Etsy ": "00:08:09" " Facebook ": "00:08:09" Key Concepts and Strategies "Printable Files": "00:08:09" "Virtual Party Invitations": "00:08:09" "Stay-at-Home Family Celebration Party Kit": "00:08:09" "Educational Posters": "00:10:57" "Whole Life Insurance": "00:22:03" "S&P 500": "00:22:03" Lessons Learned "Do not diversify too early": "00:14:51" "Focus on building a cohesive brand": "00:16:41" "Be willing to take risks in competitive categories": "00:19:12" Timestamps…

People in this episode

Host: Josh Hadley

Topics covered

• sales drop
• business pivot
• homeschooling
• entrepreneurship
• resilience
• risk management

Keywords

• sales drop
• COVID-19
• entrepreneurship
• business strategy
• homeschooling
• resilience
• risk taking

Mentioned in this episode

Organizations: Amazon, Etsy, Facebook

Products: Educational Posters, Printable Files, Virtual Party Invitations, Stay-at-Home Family Celebration Party Kit, Whole Life Insurance, S&P 500

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