We Had $30K Left… 30 Days From Bankruptcy

About this episode

Josh Hadley shares his near-bankruptcy experience and the lessons learned to recover his ecommerce business.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how his ecommerce business nearly collapsed in January 2024, with only $30,000 in the bank against a $300,000 credit card payment. He reveals how failed product launches, poor financial forecasting, and complacency caused the crisis. Josh outlines three key lessons: implementing cash flow forecasting, creating a structured product launch playbook, and making more calculated bets. He details his recovery through diversifying sales channels, particularly TikTok Shop, which went viral and revitalized his business, ultimately turning a near-bankruptcy into a breakthrough success story. Links and Mentions: Cash Flow Management "Cash Flow Forecasting Spreadsheet": "00:03:56" " YouTube Video on Cash Flow Forecasting Tips ": "00:04:56" E-commerce Platforms " Amazon ": "00:01:00" " TikTok Shop ": "00:09:54" " Shopify ": "00:10:50" " Shein and Temu": "00:10:50" " Walmart.com ": "00:10:50" Business Strategies and Lessons "Sales Cures All": "00:09:00" "Creating a Playbook": "00:05:55" Timestamps: 00:00:00 Introduction & Crisis Unveiled Josh introduces himself and describes the January 2024 financial crisis: $30k…

People in this episode

Host: Josh Hadley

Topics covered

• ecommerce crisis
• financial forecasting
• product launch strategies
• business recovery
• cash flow management

Keywords

• bankruptcy
• ecommerce
• cash flow
• product launch
• TikTok Shop
• financial crisis
• business strategy

Mentioned in this episode

Organizations: TikTok Shop, Amazon, Shopify, Shein and Temu, Walmart.com

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