Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
From eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection by Steve Hutt | Shopify and eCommerce Expert
April 7, 2026 · 38 min · Season 9 · Episode 454
About this episode
Matt Raminick discusses how focusing on profit rather than ROAS can lead to better financial outcomes for Shopify brands.
Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify
People in this episode
Host: Steve Hutt
Guest: Matt Raminick
Topics covered
- ROAS
- profit-first marketing
- eCommerce strategies
- Shopify brands
- creative strategy
- P&L tracking
Keywords
- ROAS
- profit-first marketing
- Shopify
- P&L
- contribution margin
- eCommerce
- creative spend
Mentioned in this episode
Organizations: Sunnyside, Brixton
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