Building Digital Foundations Through Alignment and Data - Monica Hand

About this episode

Monica Hand discusses the importance of internal alignment and data in building strong digital foundations for marketing.

Monica Hand is the Director of Marketing at the USTA, where she works at the intersection of digital strategy, data, and cross-functional collaboration to support the long-term growth of tennis as a sport. In this episode, Monica explains why strong digital experiences don’t start with tools, but with people, alignment, and shared definitions of success. She breaks down how to build digital foundations without overcomplicating them and how to balance long-term strategy with day-to-day execution. You will hear: - Why digital transformation starts with internal alignment, not technology - How to define success metrics before investing in tools or platforms - How data helps resolve subjectivity and refocus teams on the customer Learn how market research has reshaped Monica’s approach to lifecycle marketing, why cross-functional collaboration is essential to post-click CX, and how to lay strong foundational elements across all customer touchpoints. === Connect with Monica: - LinkedIn: https://www.linkedin.com/in/monicahand/ - USTA website: https://www.usta.com/en/home.html === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow…

People in this episode

Guest: Monica Hand

Topics covered

• digital strategy
• data
• cross-functional collaboration
• customer experience
• lifecycle marketing

Keywords

• digital transformation
• success metrics
• market research
• customer touchpoints

Mentioned in this episode

Products: USTA

Books & works: Everything Clicks

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