Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux

About this episode

Anthony Cadieux discusses the importance of empathetic digital marketing in healthcare and how to align marketing with patient experiences.

Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning digital media, CRM, analytics, and contact center strategy. In this episode, Anthony explains why healthcare digital marketing must start with a patient’s emotional state, how regulation can push better creativity, and why marketing and consumer experience work best as one system. You will hear: - What marketers often miss about healthcare journeys (multiple audiences, high emotion, complex payers) - How AdventHealth approaches personalization with permission—and avoids “creepy” targeting - How to align marketing promises with operational reality so trust holds up after the click Learn practical strategies for building systems that scale while keeping trust and humanity at the center. === Connect with Anthony: - LinkedIn: https://www.linkedin.com/in/anthonycadieux/ - AdventHealth: https://www.adventhealth.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C…

People in this episode

Guest: Anthony Cadieux

Topics covered

• healthcare
• digital marketing
• patient experience
• personalization
• trust

Keywords

• emotional state
• creativity
• marketing promises
• operational reality

Mentioned in this episode

Products: AdventHealth

Books & works: Everything Clicks

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