Fell Into Food Podcast

Born into a poor family in Peru as the youngest of five children, Daniel Valverde’s path to winemaking began far from the vineyard. At nineteen, without a college degree, he followed his older siblings to the United States and took a job busing tables on weekends in New Jersey while juggling shifts at a local supermarket. Grinding his way across restaurant floors, he eventually made the leap to New York City to work at the historic steakhouse The Palm, rising through the ranks from server to floor manager, beverage manager, and eventually sales manager. It was there that he met fellow server Max, sparking a late-night pact to one day make wine together in Peru. Driven by an entrepreneurial streak forged in the US, Daniel later stepped away from the corporate dining world, survived a battle with thyroid cancer, and relocated to Puerto Rico on an impulse in 2021. There, he founded Green Rose Cleaners—scaling it from a solo hustle into the island’s highest-rated commercial and residential cleaning service. That venture provided the operational freedom to return home to Peru and finally fulfill his promise: founding Valtierro to prove that Peru’s heritage grapes belong on the world’s finest dining tables.Long before Valtierro existed, Daniel and his coworker Max made an offhand promise over shift drinks in Manhattan that they would one day make wine together. Daniel walks through the forgotten history that fueled that dream: how Peru actually produced wine before Chile and Argentina in the 1500s, why Spanish Crown tariffs and natural disasters crushed the industry, and the exact phone call a decade later that convinced Max to hop on a plane to Ica.Instead of raising millions to buy real estate, Daniel hit the road and scouted bodegas across southern Peru, landing in the high-desert valley of Tacna right on the Chilean border. He explains the art of tenant winemaking—how he convinced an independent, multigenerational grape farmer to sell him two tons of fruit and rent out cellar space so they could vinify on their own terms.Valtierro Website: https://www.valtierro.com/Valtierro Instagram: @valtierrowineEpisode Timestamps & Chapters00:00 – Intro: Welcome Daniel Valverde to Fell Into Food00:23 – Leaving Peru at 19: Busing tables and rising through NYC dining rooms01:40 – The 15-year pact with sommelier Max at The Palm02:20 – The lost history: Why Peru made wine before Chile and Argentina03:53 – Ground zero: Scouting Ica and sending the text that started Valtierro05:41 – The entrepreneurial mindset, early failures, and launching Green Rose Cleaners12:44 – Arriving in Tacna: Renting tanks and partnering with a generational grower14:55 – Bringing in 40 years of Argentine winemaking expertise15:36 – The Malbec of Peru? Why bet on Negra Criolla17:26 – Overcoming the Pisco legacy and leaning into fine dining momentum19:50 – The NYC restaurant story: Confronting the domestic wine stigma21:38 – The go-to-market: 1,500 bottles, allocation math, and scaling up24:20 – Direct-to-consumer club plans vs. retail placement25:09 – Rejecting tourist kitsch: Burgundy glass, clean labels, and wax stamps26:15 – Cellar details: 50% whole-cluster, manual picking, and nitrogen bottling28:44 – Pairing wine with Peruvian cuisine: What to ask your server30:00 – Full circle: What the 19-year-old busboy would say today31:05 – Where to find Valtierro and closing thoughtsListen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.Spotify - https://open.spotify.com/show/55qBuFe9dQh5jLLdg0KLoL?si=08455ef88e554b91Apple Podcast - https://apple.co/41RoTm4YouTube: https://youtube.com/@FellIntoFoodLinkedin: https://www.linkedin.com/company/fell-into-food/Instagram: http://instagram.com/fell_into_foodFacebook: https://facebook.com/fellintofoodFellintoFood.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Stephanie Noto is a Registered Dietitian, Child Nutrition Program, and School Food Expert. In partnership with school districts, Stephanie evaluates and enhances school meal programs by integrating sound nutrition principles with operational and sustainable best practices. Her career in school nutrition spans 17 years, self-employed as a consultant for the last 8 years. She brings experience as a former K12 Food Service Director, Regional Food Production Specialist, and National Support Resource for K12 operators, which has given her first hand view of the opportunities and challenges school food service teams face. Districts often struggle with staffing capacity, limited training, the complexity of institutional procurement, and the need to balance regulatory compliance with increased expectations around fresh, minimally processed ingredients.School nutrition is one of the most complex, misunderstood sectors in the entire culinary landscape. Between federal reimbursement guidelines, strict meal pattern requirements, and tight bottom lines, serving high-quality, scratch-cooked food to students is an uphill battle.In this episode, registered dietitian, former K-12 Food Service Director, and school food consultant Stephanie Noto (Noto Nutrition Consulting) breaks down the true state of the National School Lunch Program (NSLP). We explore recent changes in USDA nutrition regulations—including added sugar limits and sodium tier targets—and unpack the execution disconnect that leads to "cop-out" meals like grab bags and mealy red delicious apples.Stephanie Noto’s Website: https://www.notonutrition.com/Instagram: https://www.instagram.com/notonutritionLinkedIn: https://www.linkedin.com/in/stephanie-noto-rd-cdn-sns-23410878/0:00 Intro: Meet Stephanie Noto1:14 State of school nutrition — what's changed in 3–5 years2:43 NSLP, SBP, and the sodium/sugar rollout explained6:23 The "compliant" lunch that isn't really a meal10:31 Self-op vs. contract management: the training gap13:49 Fixing the middle of the P&L17:45 Writing real food into the contract21:59 From 24-year-old regional resource to independent consultant27:19 Do chefs belong in school kitchens?32:01 Her fix: mandatory training before you get the jobListen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.Spotify - https://open.spotify.com/show/55qBuFe9dQh5jLLdg0KLoL?si=08455ef88e554b91Apple Podcast - https://apple.co/41RoTm4YouTube: https://youtube.com/@FellIntoFoodLinkedin: https://www.linkedin.com/company/fell-into-food/Instagram: http://instagram.com/fell_into_foodFacebook: https://facebook.com/fellintofoodFellintoFood.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ken MacKenzie is the visionary founder and CEO of Fresh Victor, a premium line of all-natural, cold pressed, refrigerated mixers for effortlessly delicious cocktails, low-alcohol and spirit-free drinks. With over 20 years of experience in thecreation, import, and distribution of spirits and craft beverages, Ken is a successful serial entrepreneur with a rich history in the industry. Before launching Fresh Victor, Ken co-founded Republic Tequila and Republic Spirit Blends. His impressive career also includes the import, development, and launch of unique spirits like Onyx Coffee Liqueurs and his highly demanded 100% agave tequila brand, Amate.Ken's journey in the spirits industry began in 1997, when he apprenticed in Guadalajara, learning the premium pure agave tequila business from the ground up. He soon launched his consultancy, La Mission, S.A. de C.V., dedicating the next decade to pioneering the importation of high-end 100% agave tequila into the United States. After returning to the U.S., Ken founded Travesia Import Group, continuing to import, distribute, and consult on premium liquor brands. He then expanded his portfolio to include bespoke Texas spirits and mixers, distributed by Republic National Distributors. Ken is a frequent and respected speaker at high-profile industry events, educating the beverage market and hospitalityindustry on 100% agave tequila. His Republic and Amate tequila brands have garnered over 15 top industry accolades, including recognition from Wine Enthusiast magazine and numerous medals at the San Francisco World Spirits Competition and Denver International Spirits Competition.In this conversation, I talk with Ken about what actually convinced him tequila wasn't a phase — and why he never went home. He walks through how agave tequila is really made, from an eight-to-twelve-year growing cycle to a single glass carrying over 300 distinct flavor compounds, and how that same discipline shaped everything about Fresh Victor. We get into why he refused every piece of advice to make it shelf-stable, what it cost him to spend 18 months chasing the right acid balance on one flavor, and the early stretch where the company was pouring out almost as much product as it was selling because the shelf life was too short to survive distribution.We also get into where the non-alcoholic and zero-proof movement is really headed, and why Ken built Fresh Victor so the same drink works whether or not there's alcohol in it. Nine flavors in, he says they've barely scratched the surface of where this goes next. Website: Freshvictor.comInstagram / Facebook / Linkedin / Tiktok: @freshvictorcocktails.comX: @freshvictormixFor being a listener Ken has decided to give everyone 20% off their next order from their website freshvictor.com using promo code FELL2FOOD20. No minimum purchase requirement. Can’t combine with other discounts. Active from today until Dec 31, 20260:00 From Tequila to Fresh Mixers — How the Pivot Started2:23 Why Food and Drink Actually Bring People Together5:42 Following Love to Guadalajara — and Never Leaving8:19 How Tequila Is Actually Made, From Agave to Bottle13:55 What You Should Actually Be Tasting For17:24 Building Fresh Victor — Four Ingredients, No Shortcuts19:00 Refusing to Go Shelf-Stable24:56 The 18-Month Fight for the Right Acid Balance28:21 The Hurdles That Almost Ended It34:44 Zero-Proof, Connection, and What's Next for Fresh VictorListen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.Spotify - https://open.spotify.com/show/55qBuFe9dQh5jLLdg0KLoL?si=08455ef88e554b91Apple Podcast - https://apple.co/41RoTm4YouTube: https://youtube.com/@FellIntoFoodLinkedin: https://www.linkedin.com/company/fell-into-food/Instagram: http://instagram.com/fell_into_foodFacebook: https://facebook.com/fellintofoodFellintoFood.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy