#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

About this episode

Jodi Norris interviews Anne Feuss about strategies for creating impactful B2B podcasts.

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO. Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including: Finding the right host and hook to make technical content compelling.The essential move from audio-only to video-first podcasting.Tying content efforts to com...

People in this episode

Guest: Anne Feuss

Topics covered

• B2B podcasts
• podcast strategy
• content marketing
• video-first podcasting

Keywords

• high-impact
• technical content
• market differentiation

Mentioned in this episode

Products: PodPeople, Google, HBO

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