#179 - Designed Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore

About this episode

Michelle Boockoff-Bajdek discusses the concept of Designed Intelligence and its impact on the B2B marketing workforce.

How do you move from simply using AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek, CMO of Sitecore, introduces her philosophy of Designed Intelligence - the intentional choreography between human creativity and AI capability. Michelle breaks down why the future of marketing isn't about chasing cost efficiencies, but about scaling empathy and connection. She shares how Sitecore is evolving its org charts into agile squads, the shift from personalised t...

People in this episode

Guest: Michelle Boockoff-Bajdek

Topics covered

• AI integration
• B2B marketing
• human creativity
• agile workforce

Keywords

• Designed Intelligence
• Sitecore
• marketing workforce
• empathy
• connection

Mentioned in this episode

Products: Sitecore

Books & works: Designed Intelligence: Reimagining the B2B Marketing Workforce

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