#180 - Exploring Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker

About this episode

This episode explores the concept of synthetic data and its implications for B2B marketers.

We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is "fake" data that is mathematically manufactured to mirror the patterns and behaviours of real-world datasets. For B2B marketers, this means using AI to create a digital "twin" of your customer base. Instead of waiting weeks for a survey to come back, you use a model trained on your existing customer calls, ads, and behavioural data to predict how an audience will react. However, it isn't a sil...

People in this episode

Guest: Kate O’Keeffe

Topics covered

• synthetic data
• AI
• B2B marketing
• customer behavior

Keywords

• data modeling
• digital twin
• customer insights

Mentioned in this episode

Products: Heatseeker

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