Everett Katigbak: Indie Streak

Everett Katigbak: Indie Streak

From First of Kind by @soleio

March 18, 2026 · 33 min · Season 2 · Episode 6

About this episode

Everett Katigbak discusses his creative journey and the importance of side hustles in shaping one's true identity.

What do Anthropic, Facebook, Pinterest and Stripe all have in common? Everett Katigbak has played a foundational creative role at some of the most iconic brands in technology. His film work documents the stories of seminal figures who have shaped culture, such as his documentary projects on Stewart Brand and Luis Valdez. In this in-depth conversation at his beautiful San Francisco home, Everett describes the “golden thread” that weaves through his non-linear career path, the importance of humanizing infrastructure, and why he believes your side hustle is actually your “true form.” As of this recording, Everett has set out on his own to develop an independent creative practice. After years behind the camera, tech’s “brand guru” steps out in front of it. 00:00 Intro: “Your side hustle is your true form” 03:01 Making Facebook Feel Human 05:04 Getting Hired Because You Don’t Fit 08:10 Why San Francisco? Place Before Job 11:33 Analog Research Lab origins & mantras 13:35 Propaganda, Self-Talk, and Shaping Company Culture 16:32 Designing for Engagement vs. Meaning 17:18 Living in Contradictions: Anachronist Meets Futurist 19:27 How to Pick the Right Company (A Nose for What’s Next)…

People in this episode

Host: Soleio

Guest: Everett Katigbak

Topics covered

  • creative careers
  • independent practice
  • technology branding
  • cultural storytelling
  • side hustles
  • company culture

Keywords

  • Everett Katigbak
  • independent creative practice
  • technology brands
  • cultural figures
  • side hustle
  • company culture
  • San Francisco

Mentioned in this episode

Organizations: Anthropic, Facebook, Pinterest, Stripe

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