Joseph Cohen: Infinite Ride

Joseph Cohen: Infinite Ride

From First of Kind by @soleio

March 11, 2026 · 36 min · Season 2 · Episode 5

About this episode

Joseph Cohen discusses the innovative design philosophy behind non-car vehicles and the future of urban mobility.

What if you designed a new class of vehicle from the ground up? Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother Eddie Cohen now run Infinite Machine, an automotive company reimagining how people move through cities — not with cars, but with something entirely new, starting with the electric motorcycle. We met at Infinite Machine's headquarters in New York City, where Joe walked us through the design philosophy behind “non-car” vehicles, why electrification unlocks radical new form factors, and what it means to bet on autonomous people over autonomous cars. 00:00 – Intro: Color Outside the Lines 01:50 – A New Symbol for Freedom 05:52 – The Stolen Vespa 09:49 – The P1 vs. The Vision Pro 12:52 – Hard Modernism 17:26 – Painters Who Paint Factories 19:42 – Ten Times the Trips 23:33 – The Vespa Has No Engine 27:51 – Ask New Questions 32:00 – The Company as Medium 34:11 – Outro: What Memories Will You Make S2:E5 Joseph Cohen: Infinite Ride Hosted by Soleio and produced by Room 3: room3nyc.com @room3nyc First of Kind is powered by our sponsors: Framer — framer.com Cursor — cursor.com Vercel —…

People in this episode

Host: Soleio

Guest: Joseph Cohen

Topics covered

  • vehicle design
  • electric motorcycles
  • urban mobility
  • autonomous vehicles
  • entrepreneurship

Keywords

  • electric motorcycle
  • urban transportation
  • design philosophy
  • autonomous people
  • Infinite Machine

Sponsors

Framer, Cursor, Vercel, Profound

Mentioned in this episode

Organizations: Infinite Machine, Universe

Places: New York City

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