Koen & Jorn: Framer Reloaded

Koen & Jorn: Framer Reloaded

From First of Kind by @soleio

March 4, 2026 · 36 min · Season 2 · Episode 4

About this episode

Koen Bok and Jorn van Dijk discuss the challenges and pivotal moments in the evolution of Framer, a web design platform for designers.

When do you know to pivot or surrender? Koen Bok and Jorn van Dijk co-founded Framer, the web design platform that helps designers ship beautiful sites fast. 55% of YC companies run on it. Designers love it. But Framer almost didn't make it. What began as a high-fidelity prototyping tool born inside Facebook's design culture became—after a near-death pivot five years in—the premier site builder for designers who ship. Over drinks at the Lone Palm in San Francisco, Koen and Jorn recall what it took to step back from the brink of oblivion and chart a new course — for themselves and the field of digital design. 00:00 Intro: Lone Palm, Last Call 01:34 What is Framer Today? 02:39 Pick a Problem You Love 06:14 Three Interactions to Fifty 08:20 Rough Riding / Why VC is Good 11:38 Three Options Left 14:31 The Pivotal Lunch 20:46 Act III: Solving the Walkie-Talkie 29:08 Artistry meets Wall Street 32:20 Stay Weird, Keep Building Special thanks to Jane Seabrook and the Lone Palm team for permitting us to film the first ever video podcast at their storied bar. – Koen Bok & Jorn van Dijk: Framer Reloaded First of Kind, S2:E4 Hosted by Soleio and produced by Room 3: room3nyc.com First of…

People in this episode

Host: Soleio

Guests: Koen Bok, Jorn van Dijk

Topics covered

  • pivoting in business
  • design tools
  • entrepreneurship
  • digital design
  • startup challenges
  • Framer platform

Keywords

  • Framer
  • design
  • pivot
  • entrepreneurship
  • startup
  • digital design
  • Koen Bok
  • Jorn van Dijk
  • San Francisco
  • business strategy

Sponsors

Cursor, Framer, Vercel, Profound

Mentioned in this episode

Organizations: Framer, Facebook, Room 3

Places: San Francisco

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