Inside FIBO: The World's Largest Health, Fitness, & Wellness Exhibition With Florian Brauer

About this episode

Bryan O'Rourke interviews Florian Brauer about FIBO, the largest health and fitness exhibition, discussing its evolution and global expansion.

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world's largest exhibition platform for health, fitness, and wellness. Florian oversees FIBO's global brand strategy, shaping its international identity and managing a growing portfolio of regional events, including FIBO Arabia. He also cultivates partnerships with industry organizations, federations, and thought leaders worldwide. As a central figure behind one of the industry's most influential gatherings, Florian plays a key role in bringing together leading commercial and educational programming each year in Cologne. Today, Florian joins Bryan to share insights into FIBO's evolution, its global expansion, and what to expect from their upcoming event. FIT-C Innovation Outlook Panel: Explore the session details here: https://www.fibo.com/germany/en-gb/show-programme/Programme-Details.4776.260915.en--what's-coming-what's-missing-what's-next-the-fit_c-innovation-outlook.html Subscribe to our newsletter: https://www.fittechcouncil.org/newsletter One Powerful Quote: 15:47: "I kindof have the feeling that there is a movement that's just…

People in this episode

Host: Bryan O'Rourke

Guest: Florian Brauer

Topics covered

• health
• fitness
• wellness
• exhibition
• global brand strategy

Keywords

• FIBO
• fitness exhibition
• wellness
• global brand strategy
• Cologne

Mentioned in this episode

Organizations: FIBO, Fitness Industry Technology Council

Places: Cologne

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