Perkville: Driving Loyalty & Retention Innovation With Sunil Saha

About this episode

Bryan O'Rourke interviews Sunil Saha about driving loyalty and retention in the fitness industry through technology and member engagement strategies.

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Sunil Saha back to the show. Sunil is the Co-Founder and CEO of Perkville, a customer rewards and referral platform that integrates with e-commerce, point-of-sale, membership, and scheduling systems to deliver a seamless experience that drives engagement, referrals, and long-term loyalty. In this conversation, Sunil joins Bryan to explore member engagement strategies, gamification, system integration, and the evolving role of technology in strengthening customer relationships across the fitness industry. RSVP for FITC Reception: https://fitcmeetupreception.rsvpify.com One Powerful Quote: 20:42: "If you get too removed, then you start to lose insight on what's really important for the business." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:18: Sunil discusses the opportunities and challenges surrounding the practical application of technology within fitness operations. 8:04: Sunil talks about common execution hurdles and the shared barriers enterprises face when implementing new systems. 14:56: Bryan and Sunil discuss the future of the industry, capital allocation, and…

People in this episode

Host: Bryan O'Rourke

Guest: Sunil Saha

Topics covered

• member engagement strategies
• gamification
• system integration
• customer relationships
• technology adoption

Keywords

• customer rewards
• referral platform
• fitness technology
• engagement
• loyalty
• system integration
• operational transformation

Mentioned in this episode

Organizations: Perkville, Fitness Industry Technology Council, Health and Fitness Association

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