335. Justin Mares, Co-Founder & CEO of Truemed

About this episode

Joe Vennare interviews Justin Mares about scaling payment infrastructure for lifestyle-first health interventions.

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed. Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids. In this episode, we discuss building payment rails for preventative health. We also cover: Prevention economics Securing funding from a16z Education, partnerships, and employer integrations Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Truemed's Website: www.truemed.com Newsletter: justinmares.substack.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:18) Kettle & Fire background (02:19) Letters of medical necessity (03:42) Payment integration (05:33) Survey and approval process (06:32) Loophole criticism (08:45) Prevention economics (10:37) Broken default assumptions (11:34) Merchant…

People in this episode

Host: Joe Vennare

Guest: Justin Mares

Topics covered

• payment infrastructure
• preventative health
• HSA/FSA spending
• funding
• partnerships
• employer integrations

Keywords

• payment rails
• health interventions
• gym memberships
• supplements
• sleep aids
• prevention economics
• funding
• education strategy

Sponsors

EGYM

Mentioned in this episode

Organizations: Truemed, a16z, Fitt Insider, Kettle & Fire, Fitt Talent, Fitt Consulting, Fitt Capital

Places: LinkedIn

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