336. Anthony Geisler, Founder & CEO of Sequel Brands

About this episode

In this episode, Joe Vennare interviews Anthony Geisler about building futureproof franchises in the fitness and wellness industry.

Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands. A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity. In this episode, we discuss building futureproof franchises. We also cover: Sequel's five-brand platform Scaling longevity-focused experiences Consumer behavior shifts across modalities Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.sequelbrands.com Explore all five brand concepts on the site. - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30)…

People in this episode

Host: Joe Vennare

Guest: Anthony Geisler

Topics covered

• fitness
• wellness
• franchising
• consumer behavior
• longevity

Keywords

• Sequel Brands
• fitness franchises
• longevity
• consumer behavior
• Pilates
• EMS technology

Sponsors

EGYM

Mentioned in this episode

Organizations: Sequel Brands

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