Lululemon Founder Backs Startups, Psychedelics Gain Support, Gatorade Reformulates
From Fitt Insider by Joe Vennare
April 21, 2026 · 3 min
About this episode
This episode covers the latest health and wellness news, including Chip Wilson's new venture, Gatorade's reformulation, and changes in psychedelic research funding.
April 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Chip Wilson launches venture to invest in early-stage performance brands amid ongoing Lululemon proxy fight, backing next wave of technical apparel Gatorade removes artificial colors from core flavors as brand expands beyond sports into everyday hydration and wellness category US executive order loosens psychedelic restrictions with $50M funding for psilocybin, MDMA, and ibogaine research to accelerate clinical pathways Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us…
People in this episode
Host: Joe Vennare
Topics covered
- health news
- wellness
- entrepreneurship
- psychedelics
- sports hydration
- technical apparel
Keywords
- Lululemon
- Chip Wilson
- Gatorade
- psychedelics
- health news
- wellness
- entrepreneurship
Sponsors
AIIR
Mentioned in this episode
Organizations: Lululemon, Gatorade, US
Products: psilocybin, MDMA, ibogaine
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