329. Social Media Hot Takes: What Works Now & What’s Overrated with Shannon McKinstrie Part 1

About this episode

Megan Gillikin and Shannon McKinstrie discuss current social media trends and strategies in a rapid-fire format.

If social media has started feeling like a full-time job you didn’t sign up for, this episode is for you. I’m joined by social media strategist Shannon McKinstrie for a rapid-fire conversation on what’s actually working right now — and what’s completely overrated. This chat was so good and so packed with tangible advice, we had to split it into two parts. Get ready for Hot Takes on trends, reels, and content that truly connects. Episode Timestamps: 00:05:00 – The most overused trend on Instagram (and why you should sometimes use it). 00:07:00 – The "random thought reel" idea that always works when you are stuck. 00:13:00 – The worst advice you see about growing on Instagram. 00:15:00 – When to take down content that tanks (and why). 00:18:00 – The key language shift: Moving from "How To" to "How I." About Shannon McKinstrie: Website : https://shannonmckinstrie.com/ Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcast Let's Work Together: Book a 90-Minute Clarity Call Today's episode is brought to you by The Planner's Vault—your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive…

People in this episode

Host: Megan Gillikin

Guest: Shannon McKinstrie

Topics covered

• social media strategy
• content creation
• Instagram trends
• digital marketing
• business growth

Keywords

• social media
• Instagram
• content strategy
• trends
• marketing advice
• reels
• business growth

Sponsors

The Planner's Vault

Mentioned in this episode

Organizations: Good Content, For Real, Instagram

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