330. Social Media Hot Takes: What Works Now & What’s Overrated with Shannon McKinstrie Part 2

About this episode

In this episode, Megan Gillikin and Shannon McKinstrie discuss effective social media strategies and time-saving hacks for content creation.

It's Part 2 of our Social Media Hot Takes conversation with Shannon McKininstrie! Part 1: https://www.megangillikin.com/podcast/329-social-media-hot-takes-what-works-now-whats-overrated-with-shannon-mckinstrie Last week, we laid the foundation for content that truly connects. This week, we are moving from strategy to action, focusing on implementation, selling, and time-saving hacks that turn content into clients. In this episode, you'll learn about: The Four H’s content breakdown: Helpful, Heard, Happenings, and Humor—and the ideal mix for service providers. Why Stories are the cash register and the most underrated way to sell on Instagram. Shannon's simple three-story daily strategy to drive engagement, connection, and conversion. The quickest way to kill engagement on Stories. A genius, game-changing profile name field hack that helps local clients find you instantly. The content type most people are sleeping on. The social media practice you need to stop doing immediately (it involves analysis paralysis and a fear of rejection). Time-saving hacks for creating B-Roll content and why you should hire someone to do it. Episode Timestamps: 00:03:00 – Why Stories are essential and…

People in this episode

Host: Megan Gillikin

Guest: Shannon McKinstrie

Topics covered

• social media
• content strategy
• engagement
• Instagram selling
• time-saving hacks

Keywords

• social media hot takes
• content creation
• Instagram stories
• engagement strategies
• selling on social media

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