TBC 142: Why Cold Outreach Fails (and the 4 Tactics That Actually Work)
From Funded | How They Raised Millions by Jason Yeh
April 3, 2026 · 7 min
About this episode
Jason Yeh discusses why cold outreach fails and shares effective tactics for successful fundraising.
Most founders treat cold outreach like a numbers game — blast enough investors and something will stick. It doesn't work that way. In this episode of The Back Channel, Jason breaks down why cold outreach is inherently at a disadvantage, why it should only ever be 5% of your fundraising strategy, and the specific tactics that can actually make a cold email land. From the traveling founder trick to warming up relationships on social before you ever hit send, this is a practical guide to using cold outreach the right way — without wasting your most valuable resource: time.
People in this episode
Host: Jason Yeh
Topics covered
- cold outreach
- fundraising strategy
- investor relations
- email tactics
- entrepreneurship
Keywords
- cold outreach
- fundraising
- investors
- email strategy
- entrepreneurship
- tactics
- relationship building
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