EP105: TikTok Shop, Agentic AI, and the Future of Retail Trust with Kelsie Johnston

About this episode

Kelsie Johnston discusses the shift from traditional retail to social commerce and the importance of building trust in the age of AI.

Join host Wendy Liebmann as she sits down with Kelsie Johnston, a retail strategist with a career spanning Macy’s, Walmart, Coty, and most recently, TikTok. In this episode of Future Shop, Kelsie breaks down the seismic shift from traditional omnichannel retail to the exploding world of social commerce and the dawn of “Agentic AI.” They discuss why brands and retailers must move beyond transactional selling to build genuine community and trust in an era where algorithms and AI agents will soo...

People in this episode

Host: Wendy Liebmann

Guest: Kelsie Johnston

Topics covered

• TikTok Shop
• Agentic AI
• social commerce
• retail trust
• community building

Keywords

• retail strategy
• omnichannel
• algorithms

Mentioned in this episode

Products: TikTok

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