EP106: The Future of Beauty: K-Beauty, Viral Fragrances, and the TikTok Effect

About this episode

Wendy Liebmann and Elia Auchane discuss the evolving beauty industry and current viral trends following their visit to Cosmoprof North America.

This podcast episode of Future Shop features WSL’s Wendy Liebmann and Elia Auchane as they recap their recent trip to Cosmoprof North America in Miami. Together, they explore the shifting landscape of the beauty industry, questioning if the sector is “tapped out” while identifying the viral trends, from K-Beauty to Middle Eastern fragrances, that are currently dominating the global market. Through the lens of retail curation and the “toyification” of beauty, they break down how social media a...

People in this episode

Host: Wendy Liebmann

Topics covered

• beauty industry
• K-Beauty
• viral fragrances
• TikTok effect
• retail curation

Keywords

• Cosmoprof North America
• Middle Eastern fragrances
• social media

Mentioned in this episode

Products: K-Beauty, Middle Eastern fragrances

Books & works: The Future of Beauty

Places: Miami

More episodes of Future Shop Podcast with WSL

• EP108: How to Reach the New Frontiers of Beauty & Wellness with Ali Kole · April 9, 2026 · 41 min
• EP107: Beyond the Screen: Why Humanity is Retail’s Secret Weapon in 2026 with Wendy Liebmann and Guests · March 17, 2026 · 17 min
• EP105: TikTok Shop, Agentic AI, and the Future of Retail Trust with Kelsie Johnston · January 28, 2026 · 39 min
• EP104: Retail’s Next Act: Human Connection in an AI World with Christi Geary · January 5, 2026 · 38 min
• EP103: Agentic AI vs. Human Connection: The Future of Retail Explained with Andy Murray · December 17, 2025 · 41 min
• EP102: The Agentic AI Revolution: What Companies Need to Know for 2026 with Justin Honaman · November 11, 2025 · 35 min