
Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business
From FUTURESTRATEGIES - Sustainability in Marketing 🌍 by Florian Schleicher
April 23, 2026 · 40 min · Season 4 · Episode 3
About this episode
Sven Pöllauer discusses the essential elements for achieving success in sustainable business practices.
Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he joined Austrian Federal Railways ÖBB and is currently Head of PR, Marketing & Public Affairs at the ÖBB passenger branch. Before joining the mobility sector he served as Advisor and Spokesperson to several members of the Austrian government from 2007 to 2017 and later worked as Senior Strategic Advisor for a PR & Marketing agency, advising clients from various sectors. He holds a Master of Arts in International Relations and completed an MBA in Aviation Management at Emirates University in Dubai in February 2026. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If…
People in this episode
Host: Florian Schleicher
Guest: Sven Pöllauer
Topics covered
- sustainability
- marketing
- public relations
- business strategy
- transportation
Keywords
- sustainability
- ÖBB
- public affairs
- marketing
- Austrian Federal Railways
Mentioned in this episode
Organizations: ÖBB
Places: Austria
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