🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action
From FUTURESTRATEGIES - Sustainability in Marketing 🌍 by Florian Schleicher
November 17, 2025 · 41 min · Season 3 · Episode 6
About this episode
Mirko Tosoni discusses the importance of storytelling in driving climate action and community engagement.
Mirko Tosoni is Head of Marketing at WaterBear [https://www.waterbear.com/?utm_source=generic&utm_medium=podcast&utm_campaign=futurestrategies_mirkosepisode], a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he now focuses on fostering communities that drive collective action to protect the planet and build a more sustainable future for all. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.
People in this episode
Host: Florian Schleicher
Guest: Mirko Tosoni
Topics covered
- sustainability
- storytelling
- climate action
- community building
- marketing
Keywords
- sustainability
- marketing
- climate action
- storytelling
- community
Mentioned in this episode
Organizations: WaterBear, Nike, FUTURESTRATEGIES
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