066: Building a Profitable Permanent Jewelry Business: Numbers, Systems & Social Media with Krista

From Goldie Links Permanent Jewelry Podcast by Jennifer Thyrion

February 10, 2026 · 1h 10m · Season 1 · Episode 66

About this episode

Krista shares her journey of building a successful permanent jewelry business and the importance of connection and social media in her growth.

In this inspiring episode, we sit down with Krista from Full Circle in Virginia to talk all things brick-and-mortar life, permanent jewelry, growth, and what really happens behind the scenes of building a successful Brand. Krista shares how she got started 3.5 years ago after discovering permanent jewelry on Instagram, beginning as a pop-up and eventually growing into a full storefront and a studio space. What started as curiosity quickly turned into passion, and that passion built a business. At the heart of Krista’s brand is connection. She believes the relationship clients build with the artist is just as important as the jewelry itself. We talk about team building, training employees, and creating a culture where people actually want to stay, whether that’s through hourly pay, commission, or a hybrid structure. When you love what you’re doing, it doesn’t feel like a hustle, and that energy shows in every part of the business. Krista also opens up about rebuilding her Instagram after losing her account due to trademarking, and how strategic social media ads, especially localized pop-up ads, helped her regrow her audience and visibility. Permanent jewelry has become the highest…

People in this episode

Host: Jennifer Thyrion

Guest: Krista

Topics covered

permanent jewelry
business growth
social media strategy
team building
customer connection

Keywords

permanent jewelry
business strategy
Instagram growth
team culture
customer loyalty

Mentioned in this episode

Organizations: Full Circle

Places: Virginia