
HMBT #299: Just Jack
From Hank's Business and Marketing Tips by Hank Hoffmeier
December 15, 2025 · 34 min · Episode 299
About this episode
Jack Wrigley discusses staying focused and building relationships in a noisy business climate.
Former “Kickboxer” Jack Wrigley joined me on this episode to talk about staying focused and developing real relationships. I’ve always admired Jack’s blend of sharp business insight and genuine relationship-building skills. He’s currently the President of Omnivery , a secure, high-deliverability transactional email platform, and in this episode, we tackled something a lot of people are thinking about right now: how to stay focused and thrive in a noisy, uncertain business climate. We started by talking about how businesses can get pulled in a million directions with AI, remote work, shifting budgets, and all the other distractions out there. Jack emphasized the need to double down on your  core values and mission , not just writing them out, but making sure they’re baked into how everyone shows up to work every day. I added a few tips on how to keep those values top-of-mind, like automating monthly Slack reminders, adding them to your workspace, or even incorporating them into your custom GPTs if you’re using AI tools. One thing I loved about our conversation is that we both believe  good leadership doesn’t just flow top-down . Jack pointed out how powerful…
People in this episode
Guest: Jack Wrigley
Topics covered
- focus
- relationship building
- business insight
- core values
- leadership
Keywords
- AI
- remote work
- business climate
- transactional email
Mentioned in this episode
Products: Linkedin, Omnivery
Books & works: Kickboxer
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