HMBT #303: From CMO to CRO

HMBT #303: From CMO to CRO

From Hank's Business and Marketing Tips by Hank Hoffmeier

February 24, 2026 · 35 min · Episode 303

About this episode

Joshua Harrell discusses the evolution of travel and its implications for modern marketing strategies.

Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travel—but quickly becomes a masterclass in modern marketing strategy. The episode explores how travel has shifted from a luxury to a priority for many families, why experiences now matter more than possessions, and how travel advisors are making a comeback in a DIY world. Joshua shares his journey from retail cosmetics to leading revenue growth in the travel industry, highlighting what marketing really means today: driving revenue, not just producing content. From Disney overwhelm to European river cruises, from email marketing ROI to TikTok Live authenticity, the conversation connects travel lessons to real-world marketing principles. The core message? Stop chasing shiny tactics. Focus on strategy, storytelling, and measurable revenue impact. Key Takeaways 1️⃣ ✈️ Experiences Are the New Currency Families are prioritizing travel over material gifts. Exposure to different cultures and perspectives creates long-term value—personally and professionally. For marketers, this reinforces a bigger truth: people buy transformation and experience, not just products. 2️⃣ 🧭 Travel…

People in this episode

Guest: Joshua Harrell

Topics covered

  • travel
  • marketing strategy
  • revenue growth
  • consumer behavior

Keywords

  • experiences
  • travel advisors
  • email marketing
  • TikTok Live
  • storytelling

Mentioned in this episode

Products: TikTok Live, WorldVia Travel Network

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