HMBT #300: The Netflix Effect

HMBT #300: The Netflix Effect

From Hank's Business and Marketing Tips by Hank Hoffmeier

January 5, 2026 · 39 min · Episode 300

About this episode

In this episode, Hank Hoffmeier and Dela Quist discuss the misconceptions surrounding email marketing, emphasizing that email is a branding tool rather than just a sales mechanism.

For episode 300, I am joined by email marketing legend  Dela Quist  for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging conventional wisdom, makes a compelling case for why  email is a branding tool , not just a sales mechanism, and how marketers often misunderstand frequency and engagement. From comparing the inbox to Netflix 🎬 to debunking deliverability myths tied to inactive subscribers, Dela shares decades’ worth of strategic insights with real-world examples and humor. His key message?  Sending more email isn’t bad, sending irrelevant or inconsistent email is.  This episode is a masterclass for email marketers who want to build stronger email strategies backed by logic, not just best practices. 💡 Key Takeaways: 📬 Frequency is not the enemy : Most brands under-mail their subscribers. The belief that you can “send too many emails” is rarely backed by data—it’s mostly based on fear or outdated thinking. 📈 Engagement doesn’t mean open rate alone : People might ignore an email for months and then search for it when they’re ready to act. Gmail…

People in this episode

Guest: Dela Quist

Topics covered

  • email marketing
  • branding
  • engagement
  • deliverability
  • frequency

Keywords

  • email frequency
  • email strategy
  • marketing insights

Mentioned in this episode

Products: ESP, email marketing

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