69 | Who Convinced Us We Need Electrolytes?

About this episode

The episode explores the necessity of electrolyte supplements and their marketing in the wellness industry.

Send us Fan Mail Do we actually need electrolyte supplements… or are they just another sector of the wellness industry with a really strong marketing team? In this episode, we zoom out and look at how brands like Liquid IV and LMNT are marketed and why electrolytes have suddenly become part of everyone’s routine. We talk through what the research says about hydration, the controversy around sodium, and why for the average person, food and water are often enough. This deep dive is for anyone w...

People in this episode

Hosts: Michael Ulloa, Kate Lyman

Topics covered

• electrolytes
• hydration
• wellness industry
• nutrition
• sodium controversy

Keywords

• electrolytes
• hydration
• nutrition
• wellness
• sodium

Mentioned in this episode

Organizations: Liquid IV, LMNT

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