How Nazi Brothers Changed Sports Marketing Forever

About this episode

The episode explores the rivalry between Adidas and Puma, founded by brothers Adolf and Rudolf, and its impact on sports marketing.

Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever.   Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century. Howe We Got Here   Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Kohler Media

Topics covered

• sports marketing
• business rivalry
• history of sports
• Adidas
• Puma
• family feud

Keywords

• Adidas
• Puma
• sports marketing
• brothers
• rivalry
• corporate warfare
• history

Mentioned in this episode

Organizations: Adidas, Puma

Places: central Germany

More episodes of How We Got Here with Chris Kohler

• How IKEA tricks you... over and over · September 6, 2026 · 51 min
• Why Uber Eats Is About To Get Even More Expensive · August 24, 2026 · 53 min
• How Housing Became So Broken · August 10, 2026 · 1h 1m
• The Toxic Economy of Gaming · July 27, 2026 · 50 min
• Why Are All Our Movies Ads Now? · July 13, 2026 · 53 min
• Hang on... was Tupperware a pyramid scheme? · June 29, 2026 · 46 min