Ryanair: How The Bad Guy Won

About this episode

This episode explores how Ryanair and Michael O'Leary mastered drip pricing to generate significant profits.

A cheap flight… that ends up feeling expensive.  This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it.  Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet. 0:00 Intro 5:05 Two Truths & A Lie 7:10 The Industry That Counts Olives 11:00 Enter The Accountant 16:10 The Southwest Effect 21:55 O'Leary Takes The Controls 28:02 Since When Is A Wheelchair A Frill? 35:52 The Charge Sheet - And Why It Works 41:05 The Point Hosted on Acast. See acast.com/privacy for more information.

Topics covered

• drip pricing
• airline industry
• customer experience
• business strategy
• pricing tactics

Keywords

• Ryanair
• Michael O'Leary
• drip pricing
• airline fees
• customer service
• business model
• pricing strategy

Mentioned in this episode

Organizations: Ryanair

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