
Sold Out Coaching: How to Build a Group Program That Funds Your Life with John Meese
From I Love Coaching Podcast by I Love Coaching Co.
April 28, 2026 · 21 min · Season 1 · Episode 172
About this episode
John Meese shares his framework for building successful group coaching programs that can fund a lifestyle.
What if you could fund your lifestyle by group coaching just one day a week? That's not a fantasy. It's the exact framework John Meese has spent 13 years building, testing, and teaching, and he's bringing all of it to this episode. John is the author of the new book Sold Out Coach and the founder of Sold Out Coach Club, where he helps coaches and consultants build sold out group programs that earn at least $10,000 per month working 90 minutes per week. His alignment with the I Love Coaching mission is no coincidence: both worlds are built on the same conviction that coaches deserve to build something that's genuinely theirs, on their terms. This conversation wraps up our 7-part series on transitioning from one-to-one to one-to-many coaching with a perspective from someone who has coached hundreds of coaches through exactly that transition, and watched almost every possible version of what goes wrong. What You'll Learn Why most coaches struggle to describe the promise of a group offer after they've mastered one-to-one The "one-to-few" bridge: why starting smaller changes your ability to sell transformation at scale Why you should stop selling the medicine and start selling the…
People in this episode
Host: I Love Coaching Co.
Guest: John Meese
Topics covered
- group coaching
- coaching frameworks
- transitioning coaching models
- selling transformation
- marketing for coaches
Keywords
- group program
- coaching
- entrepreneurship
- business
- transformation
- marketing
- coaches
Mentioned in this episode
Organizations: Sold Out Coach Club, I Love Coaching
Books & works: Sold Out Coach
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