About this episode
The episode discusses the unified approach to onsite and offsite retail media and the strategies for better engagement and conversion.
In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there. They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion. ...
People in this episode
Guests: Yara Daher, Tami Harrigan
Topics covered
- retail media
- onsite media
- offsite media
- data collaboration
- marketing strategies
Keywords
- retail media
- onsite
- offsite
- data collaboration
- marketing
- engagement
- conversion
Mentioned in this episode
Organizations: Appsflyer
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