About this episode
The episode discusses the importance of trust in digital advertising with insights from the Living Room Study 2026.
In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape. Drawing on insights from the latest Living Room Study 2026, the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consum...
People in this episode
Host: Lauren Wakefield
Guests: Daniel Bischoff, Aurélie Brunet de Courssou
Topics covered
- trust
- digital advertising
- video consumption
- AI-generated content
- digital trust gap
Keywords
- trust
- digital advertising
- video consumption
- AI content
- Living Room Study 2026
Mentioned in this episode
Organizations: RTL AdAlliance, IAB Europe
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