EP974: Banks Shift Focus from Client Growth to Value Chain Control

EP974: Banks Shift Focus from Client Growth to Value Chain Control

From IBS Intelligence Global FinTech Interviews by IBS Intelligence Podcasts | A Cedar Consulting Unit

April 28, 2026 · 16 min · Episode 974

About this episode

Deepa Santhanam discusses how banks can enhance their performance by integrating into industry value chains using modern technologies.

Deepa Santhanam, Partner & SVP - Business Consulting, Intellect Design Arena In an era where growth is defined by ecosystem depth rather than customer count, Puja Sharma speaks with Deepa Santhanam, Partner & SVP - Business Consulting at Intellect Design Arena, on how banks can outperform by embedding themselves into industry value chains—leveraging APIs, AI, and platform models to drive stronger liquidity, resilience, and competitive advantage in wholesale banking.

People in this episode

Host: Puja Sharma

Guest: Deepa Santhanam

Topics covered

  • banking
  • value chain
  • ecosystem
  • APIs
  • AI
  • wholesale banking

Keywords

  • banking
  • ecosystem depth
  • APIs
  • AI
  • platform models
  • liquidity
  • competitive advantage

Mentioned in this episode

Organizations: Intellect Design Arena

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