
EP974: Banks Shift Focus from Client Growth to Value Chain Control
From IBS Intelligence Global FinTech Interviews by IBS Intelligence Podcasts | A Cedar Consulting Unit
April 28, 2026 · 16 min · Episode 974
About this episode
Deepa Santhanam discusses how banks can enhance their performance by integrating into industry value chains using modern technologies.
Deepa Santhanam, Partner & SVP - Business Consulting, Intellect Design Arena In an era where growth is defined by ecosystem depth rather than customer count, Puja Sharma speaks with Deepa Santhanam, Partner & SVP - Business Consulting at Intellect Design Arena, on how banks can outperform by embedding themselves into industry value chains—leveraging APIs, AI, and platform models to drive stronger liquidity, resilience, and competitive advantage in wholesale banking.
People in this episode
Host: Puja Sharma
Guest: Deepa Santhanam
Topics covered
- banking
- value chain
- ecosystem
- APIs
- AI
- wholesale banking
Keywords
- banking
- ecosystem depth
- APIs
- AI
- platform models
- liquidity
- competitive advantage
Mentioned in this episode
Organizations: Intellect Design Arena
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