You Can Get $0.80 CPM from TV Streaming Ads Right now

About this episode

Tim Rowe discusses how to effectively blend out-of-home and streaming TV advertising to optimize customer acquisition costs.

Billboards at $0.75 CPM. Streaming TV you can actually measure . Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift . Start with ~ $5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting. Guest Website: https://cognitionads.com/ LinkedIn: https://www.linkedin.com/in/troweactual X (Twitter): https://x.com/oohinsider Tim’s newsletter/resource hub: https://stateofstreaming.com/ What You’ll Learn Why…

People in this episode

Host: Cody Schneider

Guest: Tim Rowe

Topics covered

• streaming ads
• out-of-home advertising
• cost per mille
• customer acquisition cost
• brand equity

Keywords

• CPM
• streaming TV
• OOH advertising
• customer acquisition
• brand equity
• advertising strategy
• digital marketing

Mentioned in this episode

Organizations: Cognition Ads, stateofstreaming.com, LinkedIn

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