How Community Drives Indie Game Marketing | Junae Benne, Benne Media Solutions

About this episode

Junae Benne discusses the importance of community in indie game marketing and provides practical strategies for small teams.

In this episode of IndieGameBusiness, we’re joined by Junae Benne, Marketing Journalist at Benne Media Solutions, to talk about why community is the foundation of successful indie game marketing. Junae breaks down how to build a community from the ground up, how community directly impacts visibility and sales, and why many struggling indie games overlook this critical piece. We’ll also discuss how small teams can market effectively on a limited budget, how to create a practical marketing roadmap, and when teams should actually begin their marketing efforts. We also touch on insights from Nordic Game Conference, what to look for when hiring a marketing company, what developers should have prepared before seeking help, and how key PR moments like trailers, demos, and partnerships can amplify growth and long-term visibility. If you want practical, realistic marketing guidance tailored for indie teams, this conversation delivers clear direction. Follow Junae Benne: Twitter: https://twitter.com/junaebenne LinkedIn: https://linkedin.com/in/junaebennett Facebook Gaming: https://fb.gg/junaebenne Instagram: https://instagram.com/junaebenne Bluesky…

People in this episode

Host: Jay Powell

Guest: Junae Benne

Topics covered

• community building
• indie game marketing
• visibility and sales
• marketing strategies
• budget marketing
• Nordic Game Conference
• PR moments

Keywords

• indie game marketing
• community building
• marketing roadmap
• visibility
• sales
• Nordic Game Conference
• PR moments

Mentioned in this episode

Organizations: Benne Media Solutions

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