How Nestlé Uses Insights to Drive Impactful Innovation

About this episode

Aaron Winkler discusses how Nestlé leverages consumer insights for innovation.

Nestlé’s Head of Digital Marketing Analytics, Aaron Winkler, joins host Matt Mueller to reveal how the world’s largest food & beverage company turns consumer insights into impactful innovation. We dig into AI-enabled analytics, social/search listening, ratings & reviews mining, and the change management required to drive tool adoption across 30+ brands. Aaron shares a surprising sustainability insight (transportation > packaging), explains the “data scape” approach that blends mult...

People in this episode

Host: Matt Mueller

Guest: Aaron Winkler

Topics covered

• consumer insights
• innovation
• digital marketing
• analytics
• sustainability
• change management

Keywords

• Nestlé
• innovation
• consumer insights
• AI analytics
• sustainability
• change management
• digital marketing

Mentioned in this episode

Organizations: Nestlé, AI, Digital Marketing Analytics

More episodes of innovate ON purpose

• Empathy Belongs in the Aisle: How Bobbie Is Redefining Retail Disruption · February 5, 2026 · 34 min
• The Evolution of Store Data: Turning Time into Profit with SKUMAX · December 18, 2025 · 30 min
• The Biggest Mistake Retailers Make With Tech (And How to Avoid It) · December 11, 2025 · 34 min
• How New Belgium Is Transforming Retail Media, E-Commerce & AI Innovation · November 24, 2025 · 39 min
• What You Don't See Is Costing You Millions: Uncovering Hidden Opportunities in Retail · November 12, 2025 · 37 min
• Big Is the Enemy of Cool: The New Luxury Opportunity · November 10, 2025 · 38 min