Ep. 149 - The Practice Of Attention
From Inside Marketing by dentsu & Irish Times Media Solutions
November 20, 2025 · 59 min
About this episode
Mike Follett discusses the benefits and methodology of attention tracking.
This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.
People in this episode
Guest: Mike Follett
Topics covered
- attention tracking
- marketing methodology
- Lumen Research
Keywords
- attention
- tracking
- marketing
Mentioned in this episode
Products: Lumen Research
Books & works: Ep. 149
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