DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

About this episode

James Turner discusses the challenges and innovations in brand tracking with insights from his experience at Delineate.

Send us Fan Mail Is brand tracking totally broken? Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss: Learning to handle ‘big data’ in the early daysWhy consumer insight businesses ofte...

People in this episode

Host: Henry Piney

Guest: James Turner

Topics covered

• brand tracking
• machine-driven insights
• consumer insights
• big data
• marketing metrics
• campaign evaluation

Keywords

• brand tracking
• machine-driven insights
• consumer insights
• big data
• marketing metrics
• campaign evaluation
• Delineate

Mentioned in this episode

Organizations: Delineate, Circana, BT, Black Swan, Edelman

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