IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.
From Insights, Marketing & Data: Secrets of Success from Industry Leaders by Henry Piney
February 18, 2025 · 46 min · Season 4 · Episode 12
About this episode
Catherine Willis discusses consumer behavior insights and marketing strategies from IHG Hotels and Resorts.
Send us Fan Mail What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective. In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation: How to uncover true consumer motivations Identifying and addressing anxiety pointsLearning from police interrogation techniquesThe importance of the ‘lov...
People in this episode
Host: Henry Piney
Guest: Catherine Willis
Topics covered
- consumer behavior
- guest insights
- marketing strategies
- anxiety points
- interrogation techniques
Keywords
- consumer motivations
- marketing
- IHG Hotels
- anxiety points
- interrogation techniques
- Ford
- Delta Airlines
- LG Electronics
Mentioned in this episode
Organizations: IHG Hotels and Resorts, Ford, Delta Airlines, LG Electronics
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