Case Study: Lindt’s Gold Bunny Trademark Saga

About this episode

This episode explores the legal complexities surrounding Lindt's Gold Bunny trademark and its implications for branding and design protection.

A chocolate bunny wrapped in gold foil should not be a legal thriller and yet it is. We follow the Lindt Easter Bunny across Europe’s courtrooms as judges wrestle with a high-stakes branding question: when does a familiar seasonal design stop being decoration and start functioning as a trademark that signals source, trust, and reputation? We break down how trademark law can protect more than names and logos, including product shape, color, and packaging, but only when distinctiveness is prov...

People in this episode

Host: Leticia Caminero

Topics covered

• trademark law
• branding
• legal cases
• intellectual property
• design protection

Keywords

• trademark
• Lindt
• Gold Bunny
• legal thriller
• branding
• distinctiveness
• intellectual property

Mentioned in this episode

Organizations: Lindt

Products: Gold Bunny

Places: Europe

More episodes of Intangiblia™

• Playing Around INTA 2026: A Scenario Game for IP Lawyers · May 13, 2026 · 9 min
• Sports As IP Strategy · April 26, 2026 · 15 min
• The Afterlife of Innovation: Can IP Outlive the Business That Created It? · April 13, 2026 · 20 min
• What Kind of Negotiator Are You, Really? · March 30, 2026 · 40 min
• Founders, Funders, Futures: Rising at Start Summit 2026 · March 23, 2026 · 13 min
• The Legal Dugout: Baseball’s Intellectual Property All Stars · March 16, 2026 · 34 min