Sports As IP Strategy

Sports As IP Strategy

From Intangiblia™ by Leticia Caminero

April 26, 2026 · 15 min · Season 7

About this episode

This episode explores the relationship between intellectual property and sports, highlighting how IP helps sports scale and endure.

Somewhere right now, a kid is kicking a ball in the street while a stadium across the world is holding its breath for a final-second win. We love sports because they create instant shared meaning, but the part most fans never see is the structure that makes those moments travel, repeat, and endure. For World IP Day 2026, we’re celebrating “IP and sports” with a playful challenge that lands on a serious point: intellectual property is what helps sport scale. We break down the real sports busi...

People in this episode

Host: Leticia Caminero

Topics covered

  • intellectual property
  • sports
  • business strategy
  • shared meaning
  • scaling sports

Keywords

  • intellectual property
  • sports
  • business
  • World IP Day
  • scaling

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