Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce

About this episode

Yiqi Wu discusses the importance of first-party data for optimizing Meta Ads and improving eCommerce performance.

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data. Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy. Dive in: [05:29] Improving eCommerce sales funnel [08:43] Understanding click ID tracking [13:00] Discussing data collection challenges [14:29] Tracking visitors with first-party cookies [19:06] Understanding first-party data types [20:04] Shopify's public catalog API [23:21] AI traffic potential in 5 years [28:11] Understanding customer insights for marketing [29:13] Insider Tips from Yiqi! Episode sponsored by Aimerce. Find out more Inside DTC Marketing Tech https://www.aimerce.ai/blogs First-party data is now your biggest competitive advantage First-party data is no longer optional for eCommerce brands. It is the foundation of high-performing Meta Ads. Yiqi explains that the most valuable data points are email and click ID. These help Meta understand who is taking action on your site. Without this, the algorithm cannot…

People in this episode

Host: Chloe Thomas

Guest: Yiqi Wu

Topics covered

• first-party data
• Meta Ads
• eCommerce
• customer insights
• tracking
• catalogue optimisation

Keywords

• first-party data
• Meta Ads
• customer insights
• tracking
• eCommerce
• catalogue optimisation
• CAC
• click ID

Sponsors

Aimerce

Mentioned in this episode

Organizations: Shopify, Meta

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