
Building SheerLuxe: The build, growth and £40M sell
From Ladies Who Launch by Rochelle Humes
April 22, 2026 · 1h 19m · Episode 73
About this episode
Georgie Coleridge Cole shares her journey of building SheerLuxe and the challenges faced as a female entrepreneur in the e-commerce space.
In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online. Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant. What we cover: The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerce Business investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered version If you're a female founder navigating the chaos of building something bold, this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Georgie and SheerLuxe 01:14 The SheerLuxe Mission and Platform Evolution 09:16 Navigating Career Detours 14:55 The Start of Building…
People in this episode
Host: Rochelle Humes
Guest: Georgie Coleridge Cole
Topics covered
- entrepreneurship
- e-commerce
- women in business
- team building
- work-life balance
- investment
Keywords
- SheerLuxe
- Georgie Coleridge Cole
- entrepreneurship
- e-commerce
- women in business
- investment
- team building
- work-life balance
Mentioned in this episode
Organizations: SheerLuxe
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